Above is the video that we completed of our focus group in which we played another student's music video which used the song 'Ike & Tina' by Jamie T. Our participants watched the majority of the music video and then were asked a series of questions surrounding what they liked and disliked about it.
Alongside our focus group, I decided to do more audience research and set out an online survey in which anyone could answer. I posted the link to my survey on twitter in the hope that I would get a more varied and interesting range of responses and not become biased on who I asked about their opinions. Above is a quick overview of my results, however, I have presented them slightly differently (below) if I want to look at the individual answers in much more detail.
From this task I have learnt that many different people have varying opinions and ideas of what a music video should include depending on their individual tastes and likes/dislikes. Despite this, the majority of the people that I interviewed or asked to be in my focus group had at least some elements that they like in common. Interestingly, a lot of people said that they would enjoy a more narrative based storyline along with engaging actors and a general sense of the lyrics matching the visuals. As for where people watch music videos, again the majority voted for websites such as Youtube. Following this, a large proportion of participants said they wouldn't download a music video with only a handful saying they might if they liked the video enough. From this we can see just how hard it is to make your video so much of a success that people would pay to download it.
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