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From completing this research, I have decided to create a short and detailed checklist of what elements are needed for an effective digipak advert.
Checklist of codes and conventions to apply digipaks
- The band name has to be very clear and very bold so that the audience immediately see who the advert is for and get a slight idea of the style of their band from the font and colour/s
- The album name should already be original and therefore should be clearly clearly positioned on the advert as it will create interest.
- If there is a background image used or a selection of images placed on the advert, then they should demonstrate the artistic element of the artist/band and give strong hints towards the genre they represent.
- The colour scheme selected should also work as a whole and allow the feeling of the band/artist to become clear.
- Attention grabbing words such as 'Brand New' always create an area of interest without fail, so positive buzzwords or sentences should be evident.
- Ways of keeping up with updates from the artist/band should also be mentioned (such as a website adress, twitter page or youtube channel) as it would allow the audience to find out more about their music, which in turn is a very powerful tool when it comes to promotion.
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